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Migration

Moving your affiliate network to another platform: a checklist that keeps every conversion

What to move, in which order to switch postbacks and how to keep your partners when you change platforms.

PrimeTrack team2 min read

Networks switch platforms when per-conversion fees grow, features are missing or support takes days to reply. The move itself is less scary than it looks: done in order, partners barely notice it.

What to move

  • partners and their contacts;
  • offers, geos and payouts, including individual ones;
  • advertiser and partner postbacks;
  • conversion history and balances as of the move date.

Order of the move

  1. 1Export. Export data from the old platform while you still have access.
  2. 2Import and reconcile. Check that partner and offer counts and payouts match.
  3. 3Advertiser postbacks. Send each advertiser the new URL and test it with a test conversion.
  4. 4Partner postbacks. Check delivery and response codes.
  5. 5Switch traffic. Old links should keep working during the transition so partners do not have to change everything at once.
  6. 6Reconcile the first week. Compare conversions in the new system with advertiser data.

How to keep partners

Warn them early, give a date and explain what changes for them. A short guide works well: where the new login is, what happens to the balance, whether links change. Balances on the move date must match to the cent; everyone will ask about that first.

A common mistake is switching traffic before testing advertiser postbacks. Conversions from those hours then have to be restored by hand.

Moving to PrimeTrack

We move offers, partners, payouts and postbacks from Scaleo, Affilka or your own tracker: our team does the export and import, we test every postback before launch, and old links keep working during the transition. Turnkey migration is part of the Enterprise plan; see pricing and the platform comparison.

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